Our 4 step process allows us to develop customized recruiting campaigns that attract high quality agents to your brokerage. Our fully managed programs have been developed to maximize your ability to target the right agents at the right time and generate a positive ROI for your brokerage.
Understanding the details of what your brokerage is made up of. What makes you unique in the market place. How do you stand out from the competition. What type of characteristics are you looking for in the agents you hire. What are your goals and objectives.
Based on the information collected during the discovery process we develop a marketing strategy to meet your goals and objectives. This usually includes a variety of distribution channels including advertisements on Facebook, Google retargeting, Linked-In, Twitter, and email.
Once we launch your campaign we continually track all the essential key performance indicators on each platform to maximize your results and ensure that the design of the campaigns we have come up with are reaching your goals.
Constantly monitoring the results of the campaigns and making changes and course corrections is standard practice for us. The right platform, at the right time with the right message to attract the quality real-estate agents you are looking for.
Whether your brokerage is evolving to it's next stage of growth or just starting out, we work with you to clarify your purpose, find your voice, understand your needs, and help you reach your recruiting goals.
During our discovery session we work with you to identify the strengths and weaknesses of your brokerage in the competitive landscape of the markets you serve, This allows our team to better understand your place in the market and gives us better insight so that we can target the best agents for your brokerage more effectively.
We hand craft beautifully designed email marketing campaigns, landing pages and social advertisements that are designed to convert and look great on every device. These designs show off your brokerage to make agents want to work for you. Your company culture, mission, office space, commission splits, benefits are all an important part of your value proposition and should be showcased in a way that makes prospects want to contact you.
Whether it’s your company website, emails, or ads, we create beautifully designed marketing materials that engage real estate agents. When you partner with us we make sure your messaging and design resonates with your target market and drive conversions.
Recruiting isn’t just a numbers game. Our targeting methods help us understand more about the agents you are looking for, giving us the insight needed to attract more quality candidates.
We use our proprietary nationwide database of over 1 million licensed real estate agents, developed over the last 15 years to determine the
optimized target marketing area or OTMA, improving your chances of attracting the best, most qualified agents in your target markets.
This allows us to create sophisticated retargeting audience segments, and marketing funnels that show your recruiting ad's to the right agents at the right time.
When it comes to your recruiting campaigns, we do not leave anything to chance. We continually monitor the key performance indicators (KPI)'s of each campaign on each platform and continually adjust to maximize performance.
Our testing methods take the guesswork out of optimizing your campaign and enables us to make data-informed decisions to increase the number of quality agent leads we generate. As we refine your recruiting campaigns we optimize for what's working beyond just impressions, opens and clicks
We help you recruit high-quality agents using sophisticated advertising campaigns designed to generate quality leads to help you grow and build your agent rosters.
Research is everything. We dive deeply into your target demographic, helping you identify and engage the most desirable audience, positioning your campaigns for success in the process.
Each social media channel is unique and needs a different approach. We build powerful display ad campaigns to connect with your target demographic on Facebook, Twitter, LinkedIn, Snapchat, an Instagram.
Beat the competition with our bespoke PPC ad campaigns. We pick the right keywords to engage your ideal target demographic and craft powerful ads that'll drive the right traffic to your website.
Beautiful, responsive, hand-built landing pages. Our team of designers, developers and copywriters come together to build landing pages that are guaranteed to convert your traffic and help your campaigns perform at their best.
Good design is invisible, and how your users experience your website, tool or application can make or break its success. Our UX designers ensure their experience is both delightful and intuitive.
We leverage our decades of experience in digital marketing to craft the perfect copy at every touchpoint. From welcome emails to landing pages through to your marketing collateral, we help focus on increasing conversions.
What content keeps readers interested? What's the secret to increasing clickthroughs? We have the answers. Our team builds engaging, high-conversion email campaigns to convert your prospects.
Data is the key to increasing your sales and conversions. We use analytics tools, surveys, heatmaps, CRM platforms and more to understand your audience, your campaigns, and how to continually hone and improve.
We've built multiple SaaS tools in our years - particularly for the real estate industry. If you need help with custom development, our team of designers, developers and marketing experts can help you create it.
I wanted to take this opportunity to express to you how pleased I have been with XL Technologies service. I always get an increase in showings on my properties after doing a campaign. I don't know of a more efficient and cost effective way to get a in front of my colleagues than this service. The assistance of your customer service personnel is excellent. Thanks for making your service available. I look forward to a long standing mutually beneficial business relationship.
Don Thomas - Keller Williams Realty
XL Technologies are true pioneers in business development via email and social media. I have worked with Robert and his team for over 10 years and his expertise has been totally instrumental in developing two multi-million dollar businesses. Robert's products eCampaignPro and Zendio are both breakthrough technologies that all enterprises can benefit from. I look forward to working with XL Technologies for 10 more years.
Tom Dowdy - Chief Revenue Officer - Hudson News Distributors
Rob was my mentor at Living Naturally, he was one of the few truly talented eCommerce professionals in the early days of Internet eCommerce, and he was instrumental in the creation and success of our business. His past experience as an Internet consultant with Reebok and at other big firms in NYC made him a perfect choice for our startup. Rob is someone that I would recommend whole-heartedly for any startup venture, he has the creativity to invent the 'next big thing', the business acumen necessary to generate profits, and the discipline that is required to drive results.
Paul Mathews - VP Product Development at YouScience
XL Technologies did an amazing job. The developed a custom software solutions for our physician practice management system on time and on budget. As a result, we were able to grow our business over 50% because of the efficiency of the solution they architected.
Thomas E. Blankenship, MBA CEO- Partners in PracticeHave a potential project? Maybe a simple question? We'd love to hear from you.
XL Technologies, LLC is an experienced digital marketing agency, applying strategic consulting, creative design, and applied technology to deliver innovative technological solutions to all your marketing needs.
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